What BCE means & What it means to be BCE

What does BCE mean? How did you come up with the concept? Why the drum major as your symbol? These were questions that were asked by individuals that encountered my new fashion line. After some very deep and careful thought in redefining what BCE is and represents, I am proud to present to you the new BCE brand.

Like most fashion brands that have some sort of symbol that is the face of the brand and means something to the brand's owner (Ralph Lauren and the polo horse or Marc Ecko and the rhino for instance), we went back to the drawing board to clearly define what the drum major symbol represents, and the following symbolism was derived...

The drum major is the individual in authority

The drum major is in a position of power

The drum major is the leader

The drum major provides direction

As a result of this symbolism, BCE is the first fashion line to represent authority, power, direction, and leadership, and accordingly defined our target audience as what we call the "Progressive Consumer". In current times, and for as long as I can remember whenever I stepped outside of the confines of my home, I've seen a world of "hustle and bustle", a world where individuals are working hard and doing something to progress towards something greater for their lives. I then realized, these very individuals are from a different state, city, town, hood, county, parish, or borough; hence, a progressive individual can be found anywhere even in places where other parts of society believe there is no hope.

Accordingly, I felt what it means to be a "Progressive Consumer" should be defined, and therefore present you with the following,

A progressive consumer is an individual with the goal and intent to improve him

or herself via forward advancement to the next level of his or her life, career, etc.

We all aspire to be a drum major, to achieve that sense of status, to be in a position of authority, power, leadership, and direction. These four things are what the progressive individual aspires to have.

In order to be that drum major, and to progress to the next level of your life you have to be BCE. If you possess PRIDE for who you are, a STYLE unique to none other, and a SWAGGER so admirable it needs a bodyguard...you are a BCE man...you are BCE woman. Bold, Confident, & Excellent. 

BCE Apparel
It Feels Good to be Fly.™
www.bceapparel.com