BCE...A Fashion Line for the Bold, Confident, & Excellent. Identify Yourself with GREATNESS™

BCE...A Fashion Line for the Bold, Confident, & Excellent.  Identify Yourself with GREATNESS™
Photo Courtesy of Jason M Rene

Monday, May 24, 2010

The Versatility of My Style

I'm sure many of you can relate to me when I say, I absolutely love how clothing makes me feel when coordinated properly. Sometimes I feel hood rich like the Cash Money Millionaires, and there are times when I feel like what I call "Seductive Fly" like Usher, but on this past Friday, I styled the BCE line in a way that only two other people I can think of could; those two people being Andre 3000 and Johnny Depp. OMG! It Feels Good to be Fly.™

So, here's what I wore. I took my orange BCE Classic tee tucked it into some blue and white seersucker pants, strapped some blue suspenders over my shoulder, tied a white pocket square around my neck, tinted my optical sense in some brown aviator shades, and strutted through the city streets of the A with some cognac colored loafers on my feet. Unfortunately, I didn't get any pictures of this very Bold, Confident, Excellent, and not to mention suave ensemble, but a photo shoot featuring it is definitely in the works. This ensemble was so fly, that a few ladies in the venue with a sixth sense for a brother with a creative and daring style made it a point to let me know that not many guys can pull this off, but I definitely did; a wink and thank you to each of them.  

As you can see, this is why BCE proudly boasts the mantra that reads: 
If you possess PRIDE for who you are, a STYLE unique to none other, and a SWAGGER so admirable it needs a bodyguard...you are a BCE man...you are BCE woman. Bold, Confident, & Excellent  

This post is in no way an attempt to boast or brag, instead it is to highlight the versatility of the BCE brand, and the fact that while some only see t-shirts comprising this line of fashion right now, there are those with either a unique style or at the least a sense of style who see more than a t-shirt...they see a way to think outside the box and intertwine this distinguished brand with their style.  

It takes a special kind of guy and gal to be BCE. 
  
BCE...a fashion line for the Bold, Confident, & Excellent. 
Identify Yourself with GREATNESS™

Saturday, May 22, 2010

Life Is About Progression...

It is about becoming a better you each and everyday.  It is about making a conscious effort to achieve something greater for yourself.  Are you progressing towards something in your life or are you just bathing in the complacency of where you are?  One should live his or her life in a manner in which he or she arises each day expecting to be a better, more accomplished person than yesterday.  If not, a reevaluation should occur.

Life is about progression.  Envision progression and progression will follow.


BCE...a fashion line for the Bold, Confident, & Excellent.  
Identify Yourself with GREATNESS™

Thursday, May 20, 2010

About The Owner of BCE

When thinking back on encounters I've had with people (whether I knew them or met them for the first time at that moment), confident, proud, fly, and distinguished are just a few of many adjectives used to describe me. It is qualities such as these, divine guidance, and my versatile style of dressing that led me to create the BCE fashion line.

When asked why I get up and go to work for BCE everyday, I will proudly tell you I love the way clothes make me me feel when coordinated properly, as well as, I express and uplift myself through fashion, and I want consumers of the BCE brand to be able to feel and do the same.

In my world, I envision a society where everyone achieves whatever it is they are progressing towards in their life, but in order to realize such achievement, one has to first be proud of who they are, where they come from, and certain of where they are headed; that is why I designated the first foundational principle of BCE as 'Pride'. My greatest aspiration for consumers of the BCE brand is for them to feel like the kings and queens of all that they survey each time they thread themselves in this distinguished brand.

If you possess PRIDE for who you are, a STYLE unique to none other, and a SWAGGER so admirable it needs a bodyguard...you are a BCE man...you are a BCE woman. Bold, Confident, & Excellent

Be BOLD * Be CONFIDENT * Be EXCELLENT…Identify Yourself with GREATNESS™
www.bceapparel.com

Wednesday, May 19, 2010

What BCE means & What it means to be BCE

What does BCE mean? How did you come up with the concept? Why the drum major as your symbol? These were questions that were asked by individuals that encountered my new fashion line. After some very deep and careful thought in redefining what BCE is and represents, I am proud to present to you the new BCE brand.

Like most fashion brands that have some sort of symbol that is the face of the brand and means something to the brand's owner (Ralph Lauren and the polo horse or Marc Ecko and the rhino for instance), we went back to the drawing board to clearly define what the drum major symbol represents, and the following symbolism was derived...

The drum major is the individual in authority
The drum major is in a position of power
The drum major is the leader
The drum major provides direction

As a result of this symbolism, BCE is the first fashion line to represent authority, power, direction, and leadership, and accordingly defined our target audience as what we call the "Progressive Consumer". In current times, and for as long as I can remember whenever I stepped outside of the confines of my home, I've seen a world of "hustle and bustle", a world where individuals are working hard and doing something to progress towards something greater for their lives. I then realized, these very individuals are from a different state, city, town, hood, county, parish, or borough; hence, a progressive individual can be found anywhere even in places where other parts of society believe there is no hope.

Accordingly, I felt what it means to be a "Progressive Consumer" should be defined, and therefore present you with the following,

A progressive consumer is an individual with the goal and intent to improve him
or herself via forward advancement to the next level of his or her life, career, etc.

We all aspire to be a drum major, to achieve that sense of status, to be in a position of authority, power, leadership, and direction. These four things are what the progressive individual aspires to have.

In order to be that drum major, and to progress to the next level of your life you have to be BCE. If you possess PRIDE for who you are, a STYLE unique to none other, and a SWAGGER so admirable it needs a bodyguard...you are a BCE man...you are BCE woman. Bold, Confident, & Excellent. 

BCE Apparel
It Feels Good to be Fly.™
www.bceapparel.com
Creative Commons License
Excerpts of Pride, Style, and Swagger by CJ "Frank" Nelldell is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.