Life is all about what you believe, and believing is about being certain without a doubt. One of the greatest challenges man faces is believing in himself. The BCE fashion line is about thinking highly of yourself/having high self assurance. I was asked the questions "What good am I aiming to affect in my world? and What lasting difference do I want to make?" I responded by simply saying...
- I envision a society where everyone achieves whatever it is they are progressing towards in their lives, but in order to realize such achievement, one has to first be proud of who they are, where they come from, and certain of where they are headed.
When people wear the BCE brand, they feel like the kings and queens of all that they survey. This is why BCE is an acronym for Bold, Confident, & Excellent. When you observe any leader/great person these three characteristics are always present.
It is only through thinking highly of yourself that you achieve greatness because low thoughts yield low results.
~Mr. BCE
