BCE...A Fashion Line for the Bold, Confident, & Excellent. Identify Yourself with GREATNESS™

BCE...A Fashion Line for the Bold, Confident, & Excellent.  Identify Yourself with GREATNESS™
Photo Courtesy of Jason M Rene

Sunday, February 20, 2011

Congrats to KKPsi's Maurice Thompson & the NCCU Marching Sound Machine

It comes with great humility and joy to present this congratulatory message to you.   During the 2011 Honda Battle of the Bands (HBOTB) festivities in Atlanta, GA, the BCE clothing brand (http://www.bceapparel.com/) had the pleasure to be present and in the midst of a crowd of very distinguished, elite, and exciting group of people at the 4th annual Atlanta Alumni Association of Kappa Kappa Psi and Tau Beta Sigma Bowl and Stroll.  As some may already know, music education was one of the inspirations behind the creation of the BCE brand (for more about BCE's vision/history visit http://pridestyleswagger.blogspot.com/2011/02/bce-is-fashion-line-for-bold-confident.html), and many of you reading this know that music education is usually hard-hit financially in the American education system when the very unattractive term "budget-cuts" rears its ugly head.  We at BCE seek to help alleviate the impact of these budget-cuts on music education.  While enjoying the HBOTB festivities, persons that made a purchase from BCE were entered into a raffle where they could potentially win a pot of money that was already pre-funded by BCE and funded additionally by each purchase made at the Bowl and Stroll.  The winner of the raffle would receive one-half of the pot and the other half would be donated to a school music program of the winners choice.  It comes with great joy to announce the winner --- Maurice Thompson and his music program choice the North Carolina Central University Marching Sound Machine (http://www.nccu.edu/).  Maurice is a political science cum laude graduate of North Carolina Central University, a former member of the Marching Sound Machine, and a brother of KKPsi (Zeta Sigma Fall '07).  He can be found on twitter @PoliPsi_BandGuy.  Thank you to everyone for their continued support, embrace, and patronage of this rising clothing brand.  As we grow, everyone and everything associated/affiliated with us grows (especially music education). 


"In all things you do, always be sure to Identify Yourself with GREATNESS™" ~Mr. BCE

Join the BCE clothing brand on Facebook at http://www.facebook.com/group.php?gid=99120142269, Mr. BCE on Twitter at http://twitter.com/#!/Mr_BCE, and shop BCE at http://www.bceapparel.com/.

Sunday, February 6, 2011

BCE...the World's Next Prominent Clothing Brand

BCE is a fashion line for the Bold, Confident, & Excellent.  Three things you have to be in order to achieve anything in life.  It is a lifestyle brand representing the ACHIEVEMENT of GREATNESS.  Created from a marriage between the love and respect I have for musicians and my obsession with being a leader and personally achieving GREATNESS...it is the first clothing line to bring LEADERSHIP & GREATNESS to the fashion industry, but not only that, it is the first clothing line to give musicians and those with a band affiliation the ownership and recognition they deserve in the world of fashion.  This is why the logo for the brand is a drum major; a drum major is a leader and leaders Achieve GREATNESS.  To be BOLD is to be courageous; like Dr. King and his fight for civil rights, or Bill Gates and his decision to discontinue the pursuit of his undergraduate Harvard degree to instead pursue his passion that became Microsoft.  To be CONFIDENT is to think highly of yourself and the same of others; like President Obama when asked, "do you THINK you can win the presidency?", he responded, "I KNOW I can."  To be EXCELLENT is to not be inferior; like Wilma Rudolph who was born inferior with polio virus, but died a superior international track star, or like Ralph Waldo Emerson and his philosophical essays.  And to wear BCE is to Identify Yourself with GREATNESS™. 

The world is a huge society of people with many differences, but according to Dr. King we all have one thing in common, and that is the desire to be out front, the desire to lead the parade, be first, important, achieve distinction, and surpass others.  This desire is called the 'Drum Major Instinct'.  Unlike clothing brands that may promote a far-fetched/luxurious lifestyle aspiration for most people in their marketing and branding...BCE is a movement inspiring people to Achieve GREATNESS through fashion.  GREATNESS is not about how much money you have, how many cars you drive, or how big your house is.  I say its about being YOU and being the best YOU at it by embracing the GREATNESS locked within your being.  Everybody doesn't possess luxury, but I believe everybody does possess GREATNESS.

~CJ 'Mr. BCE' Nelldell 
Identify Yourself with GREATNESS™
http://www.bceapparel.com/
Join us on Facebook at: http://www.facebook.com/group.php?gid=99120142269
 

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Excerpts of Pride, Style, and Swagger by CJ "Frank" Nelldell is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.