BCE...A Fashion Line for the Bold, Confident, & Excellent. Identify Yourself with GREATNESS™

BCE...A Fashion Line for the Bold, Confident, & Excellent.  Identify Yourself with GREATNESS™
Photo Courtesy of Jason M Rene

Sunday, February 6, 2011

BCE...the World's Next Prominent Clothing Brand

BCE is a fashion line for the Bold, Confident, & Excellent.  Three things you have to be in order to achieve anything in life.  It is a lifestyle brand representing the ACHIEVEMENT of GREATNESS.  Created from a marriage between the love and respect I have for musicians and my obsession with being a leader and personally achieving GREATNESS...it is the first clothing line to bring LEADERSHIP & GREATNESS to the fashion industry, but not only that, it is the first clothing line to give musicians and those with a band affiliation the ownership and recognition they deserve in the world of fashion.  This is why the logo for the brand is a drum major; a drum major is a leader and leaders Achieve GREATNESS.  To be BOLD is to be courageous; like Dr. King and his fight for civil rights, or Bill Gates and his decision to discontinue the pursuit of his undergraduate Harvard degree to instead pursue his passion that became Microsoft.  To be CONFIDENT is to think highly of yourself and the same of others; like President Obama when asked, "do you THINK you can win the presidency?", he responded, "I KNOW I can."  To be EXCELLENT is to not be inferior; like Wilma Rudolph who was born inferior with polio virus, but died a superior international track star, or like Ralph Waldo Emerson and his philosophical essays.  And to wear BCE is to Identify Yourself with GREATNESS™. 

The world is a huge society of people with many differences, but according to Dr. King we all have one thing in common, and that is the desire to be out front, the desire to lead the parade, be first, important, achieve distinction, and surpass others.  This desire is called the 'Drum Major Instinct'.  Unlike clothing brands that may promote a far-fetched/luxurious lifestyle aspiration for most people in their marketing and branding...BCE is a movement inspiring people to Achieve GREATNESS through fashion.  GREATNESS is not about how much money you have, how many cars you drive, or how big your house is.  I say its about being YOU and being the best YOU at it by embracing the GREATNESS locked within your being.  Everybody doesn't possess luxury, but I believe everybody does possess GREATNESS.

~CJ 'Mr. BCE' Nelldell 
Identify Yourself with GREATNESS™
http://www.bceapparel.com/
Join us on Facebook at: http://www.facebook.com/group.php?gid=99120142269
 

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Excerpts of Pride, Style, and Swagger by CJ "Frank" Nelldell is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.