The BCE clothing line was created for those that consider themselves Bold, Confident, and Excellent; three things you have to be in order to achieve anything you are progressing towards in your life. If you look at any great person in the history of mankind, that person embodied these three attributes. This individual was bold enough to take risks for what they believe in no matter what any opposing parties had to say or think. This individual also possessed the confidence in themself of absolute certainty that they would and could achieve their dream. Lastly, this individual that you have resting in your cerebellum as you read this post, did everything to achieve their dream with excellence (not second-rate, but with excellence).
In my world, I envision a society where everyone achieves whatever it is they are progressing towards in life, but in order to realize such achievement one has to be proud of who they are, where they come from, and certain of where they are headed. Now take a look at the BCE logo. It is a drum major in the action of marching, but he is not marching in place...he is marching forward; he is progressing! During my college years, the band to me and many others was the voice of pride for the school. I always remembered that drum major; he was bold enough to be the first to step out onto the field at half-time, he had a level of confidence that he is the one that will get the show kicked off right, and he did his job with such excellence. Like Ralph Lauren's polo horse (which is something that is so near and dear to him that he made it the symbol of his clothing brand), I found something that is near and dear to me to serve as the symbol of my clothing brand. Over one year ago when God planted this vision in my heart, it tied together so perfectly and even moreso when we defined the type of people the BCE fashion line caters to...and that is people who are motivated by achievement and progression. Who wants to stay in the same position they were in the day before? Definitely not I or any of the people I most frequently associate myself with.
Established on the principles of Pride, Style, and Swagger (three additional things I possess as do most of you), BCE can't say it any better than this...
- If you possess PRIDE for who you are, a STYLE unique to none other, and a SWAGGER so admirable it needs a bodyguard...you are a BCE man...you are a BCE woman. Bold, Confident, & Excellent.
Identify Yourself with GREATNESS™