BCE...A Fashion Line for the Bold, Confident, & Excellent. Identify Yourself with GREATNESS™

BCE...A Fashion Line for the Bold, Confident, & Excellent.  Identify Yourself with GREATNESS™
Photo Courtesy of Jason M Rene

Monday, August 16, 2010

This Is Why I See Fireworks

I am Barack Obama.  I am John F. Kennedy.  I am Dr. Martin Luther King.  I am Ralph Waldo Emerson.  I am Oprah Winfrey.  I am William H. Gates III.  I am John D. Rockefeller.  I am Wilma Rudolph.   

Why is it that I refer to myself as these individuals and individuals like them?  Because they possess or possessed a gene that I discovered I too possess.  A gene that creates a desire for you to achieve GREATNESS.  A gene that causes you to achieve GREATNESS and fight for something greater for yourself...the name of this gene is BCE (Bold, Confident, & Excellent).

To be BOLD is to be courageous (like Dr. Kings' fight for civil rights or Bill Gates' decision to discontinue his undergraduate Harvard education to pursue his passion that became Microsoft)...To be CONFIDENT is to think highly of yourself and the same of others (like John F. Kennedy and his domestic and foreign policies or President Obama when he responded, "I KNOW I can win" when asked, "Do you THINK you can win the presidency?")...To be EXCELLENT is to not be inferior (like Wilma Rudolph who was born inferior with the polio disease and died a superior international track star, or Ralph Waldo Emerson and his collection of philosophical essays, or John D. Rockefeller and his astute business tactics).

The study of these individuals indicates, Bold, Confident, & Excellent are three things you have to be in order to achieve GREATNESS, and in my world I envision a society where everyone achieves whatever it is they are progressing towards.  GREATNESS first starts on the inside and before one can realize such achievement, there is a requirement to first be proud of who you are, where you come from, and certain of where you're headed.

As it is for many people, music was (and still is) one particular medium I use to cope with daily life.  Ever since the age of 12, when I first began to incorporate the request for GREATNESS into my daily prayers, I vividly remember dreaming in wake about the person I someday wanted to be.  In the midst of the fireworks, I saw myself; I saw a leader; I saw a drum major.  Why a drum major (you may wonder)?  Not only because I was a member of my middle school band at the time, but because the drum major represents leadership, authority, power, and direction.  But, that's not all...it represented me; a young boy with progressive thoughts, progressive dreams, and progressive actions.  

Do you dream of being someone GREAT?  Do you work each day to be better than you were and do better than you did the day before?  Do you dream of living a life far more superior than the one you've been leading or birthed into?  To be the host of the BCE gene qualifies you for the desire and reality to live the life of luxury.  Be BOLD, be CONFIDENT, be EXCELLENT, and achieve something GREATER for yourself. 

This is Why I See Fireworks
www.bceapparel.com

Sunday, August 8, 2010

To be BOLD, CONFIDENT, & EXCELLENT

FROM THE NEVER-RESTING MIND OF MR. BCE 'OWNER & FOUNDER of THIS DISTINGUISHED CLOTHING BRAND'

"To be BOLD is to be courageous...
To be CONFIDENT is to think highly of yourself and the same of others...
To be EXCELLENT is to not be inferior."

BCE...a fashion line for the Bold, Confident, & Excellent.  
Identify Yourself with GREATNESS™ www.bceapparel.com

Mr. BCE

Wednesday, July 28, 2010

Identify Yourself with GREATNESS

"BCE is not in the business of simply selling clothing.  The BCE brand is beyond that.  Instead, we sell you a vision, a dream, an aspiration of achieving greatness.  I know many people who want to achieve GREATNESS and refuse to settle for mediocrity; these are the very people the BCE brand was created for."  ~Mr. BCE Owner & Founder of BCE Apparel Co.
  
Identify Yourself with GREATNESS™  
www.bceapparel.com

Wednesday, July 21, 2010

Are You a BCE Man/Woman?

Do you consider yourself progressive?  Consider yourself having the goal and intent to improve yourself via forward advancement to the next level of your life, career, etc.  Or even put another way...you work each day to be better than you were the day before?

The BCE clothing line was created for those that consider themselves Bold, Confident, and Excellent; three things you have to be in order to achieve anything you are progressing towards in your life.  If you look at any great person in the history of mankind, that person embodied these three attributes.  This individual was bold enough to take risks for what they believe in no matter what any opposing parties had to say or think.  This individual also possessed the confidence in themself of absolute certainty that they would and could achieve their dream.  Lastly, this individual that you have resting in your cerebellum as you read this post, did everything to achieve their dream with excellence (not second-rate, but with excellence).

In my world, I envision a society where everyone achieves whatever it is they are progressing towards in life, but in order to realize such achievement one has to be proud of who they are, where they come from, and certain of where they are headed.  Now take a look at the BCE logo.  It is a drum major in the action of marching, but he is not marching in place...he is marching forward; he is progressing!  During my college years, the band to me and many others was the voice of pride for the school.  I always remembered that drum major; he was bold enough to be the first to step out onto the field at half-time, he had a level of confidence that he is the one that will get the show kicked off right, and he did his job with such excellence.  Like Ralph Lauren's polo horse (which is something that is so near and dear to him that he made it the symbol of his clothing brand), I found something that is near and dear to me to serve as the symbol of my clothing brand.  Over one year ago when God planted this vision in my heart, it tied together so perfectly and even moreso when we defined the type of people the BCE fashion line caters to...and that is people who are motivated by achievement and progression.  Who wants to stay in the same position they were in the day before?  Definitely not I or any of the people I most frequently associate myself with.
Established on the principles of Pride, Style, and Swagger (three additional things I possess as do most of you), BCE can't say it any better than this...
  • If you possess PRIDE for who you are, a STYLE unique to none other, and a SWAGGER so admirable it needs a bodyguard...you are a BCE man...you are a BCE woman.  Bold, Confident, & Excellent. 
BCE...a fashion line for the Bold, Confident, & Excellent.   
Identify Yourself with GREATNESS™
www.bceapparel.com

Thursday, June 17, 2010

My Dream

Life is all about what you believe, and believing is about being certain without a doubt.  One of the greatest challenges man faces is believing in himself.  The BCE fashion line is about thinking highly of yourself/having high self assurance.  I was asked the questions "What good am I aiming to affect in my world? and What lasting difference do I want to make?"  I responded by simply saying...
  • I envision a society where everyone achieves whatever it is they are progressing towards in their lives, but in order to realize such achievement, one has to first be proud of who they are, where they come from, and certain of where they are headed. 
When people wear the BCE brand, they feel like the kings and queens of all that they survey.  This is why BCE is an acronym for Bold, Confident, & Excellent.  When you observe any leader/great person these three characteristics are always present. 

It is only through thinking highly of yourself that you achieve greatness because low thoughts yield low results. 

~Mr. BCE

Monday, May 24, 2010

The Versatility of My Style

I'm sure many of you can relate to me when I say, I absolutely love how clothing makes me feel when coordinated properly. Sometimes I feel hood rich like the Cash Money Millionaires, and there are times when I feel like what I call "Seductive Fly" like Usher, but on this past Friday, I styled the BCE line in a way that only two other people I can think of could; those two people being Andre 3000 and Johnny Depp. OMG! It Feels Good to be Fly.™

So, here's what I wore. I took my orange BCE Classic tee tucked it into some blue and white seersucker pants, strapped some blue suspenders over my shoulder, tied a white pocket square around my neck, tinted my optical sense in some brown aviator shades, and strutted through the city streets of the A with some cognac colored loafers on my feet. Unfortunately, I didn't get any pictures of this very Bold, Confident, Excellent, and not to mention suave ensemble, but a photo shoot featuring it is definitely in the works. This ensemble was so fly, that a few ladies in the venue with a sixth sense for a brother with a creative and daring style made it a point to let me know that not many guys can pull this off, but I definitely did; a wink and thank you to each of them.  

As you can see, this is why BCE proudly boasts the mantra that reads: 
If you possess PRIDE for who you are, a STYLE unique to none other, and a SWAGGER so admirable it needs a bodyguard...you are a BCE man...you are BCE woman. Bold, Confident, & Excellent  

This post is in no way an attempt to boast or brag, instead it is to highlight the versatility of the BCE brand, and the fact that while some only see t-shirts comprising this line of fashion right now, there are those with either a unique style or at the least a sense of style who see more than a t-shirt...they see a way to think outside the box and intertwine this distinguished brand with their style.  

It takes a special kind of guy and gal to be BCE. 
  
BCE...a fashion line for the Bold, Confident, & Excellent. 
Identify Yourself with GREATNESS™

Saturday, May 22, 2010

Life Is About Progression...

It is about becoming a better you each and everyday.  It is about making a conscious effort to achieve something greater for yourself.  Are you progressing towards something in your life or are you just bathing in the complacency of where you are?  One should live his or her life in a manner in which he or she arises each day expecting to be a better, more accomplished person than yesterday.  If not, a reevaluation should occur.

Life is about progression.  Envision progression and progression will follow.


BCE...a fashion line for the Bold, Confident, & Excellent.  
Identify Yourself with GREATNESS™
Creative Commons License
Excerpts of Pride, Style, and Swagger by CJ "Frank" Nelldell is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.